RESULTS FOR CLIENTS
My Ideal Client | Firms and Practices | Individual Practitioners
Testimonials | Your Goals
I act as your agent, manager, advisor, promoter, confidante. I teach you what I have already accomplished when I became my own client.
Depending on your goals and preferences – listed in random order – I help you:
- Determine your best positioning strategy,
- Write your best business marketing plan,
- Develop your code of conduct or code of ethics,
- Package your intangible advice and expertise,
- Identify your specialized niche,
- Be regularly newsworthy,
- Appear on national (or local, if preferable) television,
- Negotiate paid speaking events, fees, terms and amenities,
- Organize seminars and workshops,
- Determine your best fee structure,
- Negotiate better contracts,
- Procure paid endorsements and spokesperson contracts,
- Host a regular TV or radio show,
- Syndicate your advice column,
- Procure publishing contracts,
- Stop paying for advertising,
- Get paid to promote yourself,
- Repackage prior material,
- Stop working against your own best interests,
- Critique your website,
- Critique your marketing materials,
- Procure government contracts,
- Protect your intellectual property,
- License your work to others,
- Increase your reputation of integrity,
- Structure expert witness contracts,
- Head off client or patient problems,
- Generate client referrals and testimonials,
- Maintain good cash flow,
- Expand your professional practice,
- Train your colleagues,
- Create a charitable foundation,
- Decide whether to endorse products,
- Produce digital audio and video products,
- Set up a membership site,
- Create new reports and manuals,
- Syndicate a talk radio or TV show,
- Produce mini-books and booklets,
- Publish a paid subscription newsletter,
- Start a school or professional association,
Tell me: what are your goals?